No matter what a vendor tells you, no matter what your attribution reporting platform says, Google Ads cannot sell the car. The salespeople sell the car. The managers, the support staff, and even the porter cleaning it up before delivery close a deal. Google Ads simply influences the path. That distinction is important because once you accept it, you stop asking if Google sold the car and start asking which marketing lever influences the most sales opportunities. That framing

If you've been running Performance Max campaigns and wondering where your money actually goes, channel performance is the report that finally opens the black box. It shows you which of Google's networks your ads are running on, how much of your budget each one consumes, and, critically, which ones are actually driving conversions. PMAX Full Build vs. VA Feed: What's Actually Different Before getting into channel performance, let’s talk about the difference between a PMAX full

VLAs aren't dead. If anything, they're one of the best placements available on the most dominant search engine in the world. The dealers writing them off are usually the same ones who ran them the default way, didn't see the results they wanted, and moved on. The problem was never the format. It's what most dealers do — or don't do — inside it. There are two things worth paying attention to right now. One is how to use feed segmentation to stop letting Google decide which ve

Most dealerships have SEO. However, far fewer have SEO that drives buyers to their inventory. The good news is you can tell the difference quickly by checking whether your inventory pages appear in organic search and whether people engage when they land on them. Let's get started. What does "working" SEO actually look like? When SEO is doing its job, your inventory pages show up on Google (without paid ads) for the searches buyers are already running. Things like "new [model]

Google has started placing ads inside AI Overviews. But the more important change is how those ads are matched. If you’ve been running search campaigns the same way for the past few years, this update changes how paid and organic work together. Here, we explain how AI Overviews work, how ads are now integrated into them, and what this means for how you structure your content and campaigns going forward. Let’s get started. What are AI Overviews (and how do they work)? AI Overv