Most GA4 users spend their time in the acquisition tab watching traffic numbers. The problem is, traffic doesn't tell you whether anything useful is happening on the site. A channel can drive thousands of sessions and bring in zero leads. The good news is there’s a report in the Explore section of GA4 that shows you the difference. Once it's built, it shows you exactly which traffic sources are driving which actions: form submissions, phone calls, chat initiations, and whate

PMAX will spend your budget across every Google network it has access to. Whether that spending is working comes down to two things: whether your conversions are set up correctly, and whether you know how to read where the money is actually going. Channel performance is the report that shows you both. This post covers how to read that report, what healthy spend distribution looks like, and what to do when it doesn't. What Does PMAX Actually Optimize For? Performance Max  has

Contrary to what most people think, the difference between a search ad that dominates the search result page and one that barely shows up isn’t often budget. It’s the ad assets. Dealers who fill out every available asset give Google more to work with, take up more real estate, and typically pay less per click than competitors who don't. Google can only show what you give it. The fewer assets you provide, the less it has to work with. This post walks through every core asset t

AI search is already sending traffic to dealer websites. More importantly, it's answering customer questions without sending them to a website. A customer can ask ChatGPT which Honda dealer near them has the best no-haggle pricing, get a specific answer with reasons, and never click a single link. Understanding how that works and what content drives those answers is what makes your dealership show up and stand out. Here, we cover what AI search looks like for dealers, what t

You can't see your own Google Ads when you search for them because Google recognizes you through your IP address, browser history, or account activity, and deliberately hides your ads to avoid wasting your budget on someone who's not going to convert.  Keep reading for the step-by-step guide on how to use GS Location Changer to view your ads without Google recognizing you. We have also created a video walkthrough below. How to See Your Ads Using GS Location Changer GS Locatio

Google is officially deprecating call-only ads. You won’t be able to create new ones after February 2026, and by February 2027, all existing call-only ads will stop serving entirely. To keep generating phone call leads, Google is pushing advertisers toward Responsive Search Ads (RSAs) with call assets. The phone number still shows in search, but now Google’s AI decides when, not you. Practically speaking, this doesn’t change what dealers should do operationally. It simply cha

Auction Insights in Google Ads shows you which competitors are bidding on the same keywords, how often they show up compared to you, and where you rank against them. It's free, built into your account, and doesn't require third-party tools like SEMrush or SpyFu. While those tools dig deeper into ad copy and landing pages, Auction Insights tells you what you need to know to adjust your budget and strategy. Start by Separating Your Campaigns Before you even open Auction Insight

VFSAs (Vehicle Feed Search Ads) are Google's newest ad format that combines your vehicle inventory from VLAs with traditional search ads. Think of it like a sandwich: your search ad headlines and description are the top bun, your vehicle listings are the middle (the "juicy patty"), and your ad extensions are the bottom bun. They show up primarily on dealer-related searches like "Audi SUV dealers near me" rather than specific model searches. How VFSAs Combine VLAs and Search A