David

If your Google Ads aren't showing, or they're buried so far down the page they might as well not exist, you're not alone. Between AI Overviews pushing results around, vehicle ads shifting positions, and PMAX campaigns behaving unpredictably, there's more working against visibility in 2026 than ever before. This isn't a Google Ads 101 walkthrough. We have that covered  here . In this post, we'll get into what actually causes ads to lose visibility—specifically for vehicle ads—and what levers...

AEO (Answer Engine Optimization) is getting a lot of attention right now. But does it move the needle for car dealerships, or is it just another acronym to add to the pile? We tested it. We began creating answer-engine-optimized content for one Ford dealership within a multi-store group in August 2025. The other stores in the group kept running everything the same: same website provider, same ad budgets, similar inventory, similar pricing. By October, the test store had increased new-car...

Dealerships keep hearing that Performance Max is the current &  future of Google Ads — and for good reason. Performance Max can help car dealerships sell more cars, but only when conversions are set up correctly and spend aligns with buying intent. When those are wrong, PMAX often inflates metrics without driving real sales.  Here, we’ll walk through each of these in detail, explain what Performance Max actually does, how to evaluate whether it’s helping sell cars, and what to look for in...