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How to See Your Google Ads Competitors (Using Auction Insights)
Auction Insights in Google Ads shows you which competitors are bidding on the same keywords, how often they show up compared to you, and where you rank against them. It's free, built into your account, and doesn't require third-party tools like SEMrush or SpyFu. While those tools dig deeper into ad copy and landing pages, Auction Insights tells you what you need to know to adjust your budget and strategy. Start by Separating Your Campaigns Before you even open Auction Insight
David
Mar 44 min read
What Are VFSAs? Google's New Vehicle Feed Search Ads Explained
VFSAs (Vehicle Feed Search Ads) are Google's newest ad format that combines your vehicle inventory from VLAs with traditional search ads. Think of it like a sandwich: your search ad headlines and description are the top bun, your vehicle listings are the middle (the "juicy patty"), and your ad extensions are the bottom bun. They show up primarily on dealer-related searches like "Audi SUV dealers near me" rather than specific model searches. How VFSAs Combine VLAs and Search A
David
Mar 44 min read
Why Your Google Ads Aren't Showing (And What to Do About It)
If your Google Ads aren't showing, or they're buried so far down the page they might as well not exist, you're not alone. Between AI Overviews pushing results around, vehicle ads shifting positions, and PMAX campaigns behaving unpredictably, there's more working against visibility in 2026 than ever before. This isn't a Google Ads 101 walkthrough. We have that covered here . In this post, we'll get into what actually causes ads to lose visibility—specifically for vehicle ads—
David
Feb 36 min read
Answer Engine Optimization for Dealerships: A Ford Dealership Case Study
AEO (Answer Engine Optimization) is getting a lot of attention right now. But does it move the needle for car dealerships, or is it just another acronym to add to the pile? We tested it. We began creating answer-engine-optimized content for one Ford dealership within a multi-store group in August 2025. The other stores in the group kept running everything the same: same website provider, same ad budgets, similar inventory, similar pricing. By October, the test store had incr
David
Feb 33 min read
Google Performance Max for Car Dealerships in 2026
Dealerships keep hearing that Performance Max is the current & future of Google Ads — and for good reason. Performance Max can help car dealerships sell more cars, but only when conversions are set up correctly and spend aligns with buying intent. When those are wrong, PMAX often inflates metrics without driving real sales. Here, we’ll walk through each of these in detail, explain what Performance Max actually does, how to evaluate whether it’s helping sell cars, and what
David
Feb 38 min read
David
Dec 23, 20250 min read
SEO, GEO, AEO, AIO: What Do These AI Marketing Terms Mean for Car Dealers
SEO, GEO, AEO, and AIO are everywhere in dealer marketing conversations. This post breaks down what these AI marketing terms actually mean for car dealerships, and which ones matter for selling cars.
David
Dec 23, 20250 min read
David
Dec 22, 20250 min read
David
Nov 30, 20250 min read
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