David

No matter what a vendor tells you, no matter what your attribution reporting platform says, Google Ads cannot sell the car. The salespeople sell the car. The managers, the support staff, and even the porter cleaning it up before delivery close a deal. Google Ads simply influences the path. That distinction is important because once you accept it, you stop asking if Google sold the car and start asking which marketing lever influences the most sales opportunities. That framing changes...

If you've been running Performance Max campaigns and wondering where your money actually goes, channel performance is the report that finally opens the black box. It shows you which of Google's networks your ads are running on, how much of your budget each one consumes, and, critically, which ones are actually driving conversions. PMAX Full Build vs. VA Feed: What's Actually Different Before getting into channel performance, let’s talk about the difference between a PMAX full build and a VA...

VLAs aren't dead. If anything, they're one of the best placements available on the most dominant search engine in the world. The dealers writing them off are usually the same ones who ran them the default way, didn't see the results they wanted, and moved on. The problem was never the format. It's what most dealers do — or don't do — inside it. There are two things worth paying attention to right now. One is how to use feed segmentation to stop letting Google decide which vehicles get...