Dealerships keep hearing that Performance Max is the current & future of Google Ads — and for good reason. Performance Max can help car dealerships sell more cars, but only when conversions are set up correctly and spend aligns with buying intent. When those are wrong, PMAX often inflates metrics without driving real sales. Here, we’ll walk through each of these in detail, explain what Performance Max actually does, how to evaluate whether it’s helping sell cars, and what