Auction Insights in Google Ads shows you which competitors are bidding on the same keywords, how often they show up compared to you, and where you rank against them. It's free, built into your account, and doesn't require third-party tools like SEMrush or SpyFu. While those tools dig deeper into ad copy and landing pages, Auction Insights tells you what you need to know to adjust your budget and strategy. Start by Separating Your Campaigns Before you even open Auction Insight