Dealerships keep hearing that Performance Max is the current &  future of Google Ads — and for good reason. Performance Max can help car dealerships sell more cars, but only when conversions are set up correctly and spend aligns with buying intent. When those are wrong, PMAX often inflates metrics without driving real sales.  Here, we’ll walk through each of these in detail, explain what Performance Max actually does, how to evaluate whether it’s helping sell cars, and what

Google Analytics is a leading industry analytics platform that provides useful insights for websites. Over the past several years, Google Analytics has become one of the most important reporting tools for car dealers as it provides useful data which leads to insights about a dealer’s website and lead generation. An analogy can be made of Google Analytics (GA for short) to the “Website Gate Keeper” because GA reports on all trackable website traffic. There are many reports pr

Paid Search, synonymous with PPC, has been a very influential and successful online advertising medium over the last decade. In regards...

How much should our dealership spend on digital advertising? Many car dealership managers and owners ask this question in different ways,...