If your Google Ads aren't showing, or they're buried so far down the page they might as well not exist, you're not alone. Between AI Overviews pushing results around, vehicle ads shifting positions, and PMAX campaigns behaving unpredictably, there's more working against visibility in 2026 than ever before. This isn't a Google Ads 101 walkthrough. We have that covered  here . In this post, we'll get into what actually causes ads to lose visibility—specifically for vehicle ads—

AEO (Answer Engine Optimization) is getting a lot of attention right now. But does it move the needle for car dealerships, or is it just another acronym to add to the pile? We tested it. We began creating answer-engine-optimized content for one Ford dealership within a multi-store group in August 2025. The other stores in the group kept running everything the same: same website provider, same ad budgets, similar inventory, similar pricing. By October, the test store had incr

SEO, GEO, AEO, and AIO are everywhere in dealer marketing conversations. This post breaks down what these AI marketing terms actually mean for car dealerships, and which ones matter for selling cars.

How much should our dealership spend on digital advertising? Many car dealership managers and owners ask this question in different ways,...